GooseInk Designs


MaidPro, Marketing Communications and Brand Governance Coordinator Sep 2017 – Present SUMMARY Architect and implement brand governance systems from farm to table across three franchises; choreograph and roll out multi-media campaigns; pivot email marketing strategy and designs. DETAILS • Team lead for brand governance across franchise system • Conduct regular brand audits of marketing collateral distributed by franchisees (print, signage, social, etc.) • Work with franchisees to update marketing collateral that does not meet brand standards • Maintain MaidPro’s brand standards documentation to ensure that it is current and accurate • Manage email marketing content strategy and collateral development • Maintain email marketing calendar and develop collateral to schedule • Work cross departmentally with Engineering team on MACS (email templates) updates and development • Own the reporting and analysis of email performance and use that data to guide how messages / creative is optimized • Manage content creation and distribution • Develop and publish blog / article content • Responsible for distribution of content across various platforms (website, email, social, external sites)

Assistant Women's Volleyball Coach Emerson College Aug 2016 – Present 2 yrs 10 mos SUMMARY Build up and mentor strong young women; make players do pushups for apologizing too much. DETAILS • Instill hard work and self-accountability while collaborating individual and team strategy with the head coach. • Mentor the young women on and who’ve graduated from the team in career and life endeavors.

Production Specialist RSMeans (from the Gordian Group) Jul 2013 – Aug 2015 2 yrs 2 mos Norwell, MA SUMMARY Fairy Godmothered the covers and interior templates of data engineering volumes; honed social media voice and presence through graphic ads and copy. DETAILS • Collaborate with data engineers to graphically capture all concepts and ideas for new products and user interfaces. • Design all RSMeans promotional advertisements for social media sites for sales and training. • Create concept designs for eNewsletters and other company-wide news sources. • Originate and manage the design of all promotional advertisements of RSMeans seminars for RSMeans' storefront. • Typeset twenty 400- to 1600-page cost data books of the Fall book production season. • Initiated and carried out the redesign of all RSMeans customer-facing marketing. • Spearhead and executed the redesign of all RSMeans storefront icons for better customer comprehension. • Created the cover designs of new book product lines to reflect specific product markets.

Art Intern RebeccaInk, "Nursing for Women's Health" Oct 2010 – Jul 2015 4 yrs 10 mos SUMMARY Assisted with template creation, page layout, and photo research for the health journal; and learned male nurse and diverse imagery can be hard to come by.

Production Assistant University Press of New England Jul 2011 – Jul 2013 2 yrs 1 mo Lebanon, New Hampshire SUMMARY Executed 50+ simultaneous (e)book production timelines; began my adventure in graphic design, color correcting photography, and office-appropriate wit. DETAILS • Manage freelance-designed project schedules, content, and traffic books to printer. • Coordinate Ebook production schedules, content, and creating all final files for multiple vendors. • Prepare and edit both grayscale and 4-color art/photographs for most projects. • Castoff all transmitted manuscripts and prepare initial estimates. • Design a number of book covers and interiors a season.