As a new girls’ volleyball club in the Denver area, the organization had to stand out from their competitors—few clubs use purple or orange in their jerseys, and no club has a logo inspired by the grizzly. The club is focused on building and inspiring leaders through the sport.

2021 Fraternity Communications Association Critics’ Choice Logo Design Award Winner

Following the death of George Floyd in summer 2020, Sigma Delta Tau began to reevaluate its core philosophies and how it supports their diverse membership. The Board of Directors put together a comprehensive Diversity, Equity & Inclusion Week with educational programming, workshops, and affinity spaces for collegians, volunteers, staff, and alumnae to gather, learn, and share their experiences and feedback in how the organization can better show up for their members.

Together She Can is a Boston-based non-profit offering women experiencing homelessness the tools to feel seen and beautiful through toiletry and beauty product donations. The branding needed to reflect the modern approach to femininity and feel approachable. The rebrand included a total site redesign via SquareSpace.

The rebrand increased website traffic by 80%+, and both monetary and supply donations by 60%, within the first three months of the rollout.

Learn more about the rebrand and design choices here.

Chad Light Beer was a fun business concept some friends were exploring before the pandemic. The idea behind the visual brand was to specifically appeal to young men living and vacationing in the Cape Cod, MA, area. Though a final product design was never chosen, I had a lot of fun playing with the color palette and conceptualizing what Chad cans would look like.

MaidPro has conventions for their franchisees and sibling franchises (FlyFoe and Men in Kilts) every 18 months in locations around the United States and U.S. territories. The naming, theme, and branding of the conventions have historically been based around the location. In 2018, the convention was held in San Juan, Puerto Rico.

These mockups will take you through the logo iteration process and showcase a few of the supporting branded materials. To view more convention collateral and walk through the branding process, click here.

In lieu of the pandemic, Sigma Delta Tau began creating more ways for its membership to gather and interact in a virtual space. When the National President approached me with her idea for a podcast, I created a logo to reflect her mission for this new venture: approachable, mature, and a touch of femininity.